Humanise Product Photography

Are your customers and clients device screens or people?

There is always an alternative way to show your products.

One of the most common requests with product photography that I get is for flatlay’s which, if you haven’t been on social media for a while is where you organise your items on a surface and shoot from above.

It can look nice. But, it isn’t the most effective way to show your products. Often when you come across a flatlay it will have been shot by someone dubbing themselves as a ‘content creator’ without any thought or planning given to your buyer - which is who I assume, the reason you are investing in product photography to begin with.

Usually your ideal customers are people. They have lives. They have families. And just like you and I, they are more than likely going to be visual and react to imagery that is relatable and genuine.

Flatlay’s and ‘knolling’ as it is called, has its place - don’t get me wrong. But when you look at eye tracking studies and consider the motivations of your clients and customers, generally an image with a person using well thought out colours, lighting and people will have a better result.

This shot was taken for August Boutique, an online store that sells mealtime products for babies, children and their families.

To talk about options for your own brands photography, contact me on emma@emmabaker.co.nz

 
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I’m an Auckland based, mum of 2, photographer + content strategist helping lifestyle brands tell their brand stories in Auckland

I’m an Auckland based, mum of 2, photographer + content strategist helping lifestyle brands tell their brand stories in Auckland

 
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Do you want to be a part of the Filling Our Cups project?

If you have overcome or are working to overcome bias, feel you challenge the traditional stereotype in your business, profession, trade, or passion, or if you have had multiple careers, I would love to hear from you.

Note: This is a photography project, but names and identifying information can be kept anonymous, if preferred.

For further information, and to share your inspiring story with others, email emma@emmabaker.co.nz.