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Creating connection + brand stories for businesses + the people behind them.


I'm a multi hat wearing (I kid. I don't do hats), Photographer / Product Stylist + colour committed Brand Creative.

Hi, I’m Emma. Based in Auckland, I work on projects ranging from concept development/strategy and creation as well as content and communications strategy coaching for creatives + lifestyle business owners.

I ❤️ working with colour + brands with a conscience ❤️♻️🐬👨‍👩‍👧‍👦

Put simply - I’m a story teller passionate about supporting businesses at all stages to transform their brands into something instantly recognisable + captivating.

We all have a story to tell and people are by nature, visual - your image is everything. So I work to align your story, vision and values with a content strategy that helps you to grow your business organically and connect with your customers by creating images, content strategies and opportunities to tell a story - so that you stand out.

My style is a fusion of bold, colour-centric, botanical inspired work that marries the old with the new, and my collaborative, consultative vision - draws on my experience in sales and marketing, various other industries and as a business owner.

As well as my passion project creating fine art photographic botanical / floral prints that epitomise independence, confidence and luxurious femininity, fuelled by an obsession with coffee Pinterest and Instagram, have projects in the pipeline for 2019 centred around:

📷 DIVERSITY + BIAS celebrating challenges in professions, trades and passions

🎨 EMERGING ARTISTS through The Upstairs Gallery where I am a board member + volunteer

🌎 ART + CREATIVITY FOR MENTAL HEALTH + WELLNESS as a COS Village Partner + Ambassador for Colour Our Story - a social enterprise charged with creating opportunity for growth for children and creators around the globe

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FLORA 155 - Teaching my kids to see colour + appreciate the smaller things, got us through a time with a very persistent belly ache. We always had a bunch of flowers + house plant babies that I was sure wouldn’t make the end of the month in our star white, painted box, absent of colour - but here we are. Flora 155 is a floral + jungalow series, inspired by my family - especially my children, a journey to good health + pretty much, just life.
— fox + lilly - fine art prints by emma baker

My brands


I work with brands at all stages on campaigns and content driven projects as a creative lead, photographer, interior and prop stylist.

And also own The Urban Wild where I work on content strategy + coaching with emerging creatives + lifestyle brands to help them build a brand and market it online. We focus on brand essence, customer centric communication and visual marketing strategy, alongside photography and social media management, particularly Instagram - helping you to stand out and get the best results organically.

At home

Colour pops, Instagram and copious amounts of coffee are my jam. As well as my passion project, creating fine art photographic prints, I’m a crazy plant lady, keen cook and I'm on the board for a local art gallery centred around emerging artists.

I'm wife to Ben + answer to 'Mum' (most of the time) to two spirited little people. 

If you made it this far - hey, thanks for reading, coming up with these bio's is pants (and for copywriters) - but I'd love for you to follow along or get in touch to work with me.

If you're ready to chat more, get in touch.